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in-house training
You can have a course specially designed for your company. All you have to do is chat through your requirements with Andrew Wilson and he will tailor a course specifically for your needs.
An in-house training session brings many advantages. Firstly the course content can be customised to suit your unique requirements. Secondly Andrew can encourage your team to critique their output and activity based on the knowledge they have gained during the day. Thirdly it provides a forum for your team to discuss ideas and events outside the normal office environment with Andrew acting as a mediator/facilitator
The cost is not prohibitive. Getting together your key team members for an in-house training day can actually work out cheaper than sending them to a full-price external course.
To give you an idea of the sort of content you can specify, here are a range of subjects that Andrew regularly covers. The list is not exhaustive (although it may seem so!) so if there are any subjects not mentioned here that you would like to cover in your training days please do ask.
- added ‘extras’ that make your catalogue work harder
- authority: what it is and how to get some
- avoiding abandoned baskets
- choosing the right formats for the best effect
- creating and evolving your brand identity
- crucial contents of the mailing pack
- customer recruitment and retention
- developing customers online
- finding the right ‘voice’ to suit your customers
- five ‘must haves’ for any transactional website
- gaining the customer’s trust
- housefile analysis and segmentation
- how to make best use of your ‘hot’ pages
- how to present your catalogue to the customer
- how to put the product offer together
- how to recruit customers online
- how to sell on the internet
- how to successfully present a product
- increasing customer value
- increasing the basket size
- key elements of effective design
- key performance indicators
- knowing how to sell a product on your website
- layout techniques that increase sales
- making the best use of print and personalisation
- promotions and how to communicate them
- pros and cons of different design styles
- secrets of effective copy
- subtle signals that influence the customer
- tailoring communications to suit your purpose
- the do’s and don’ts of great product shots
- the needs and wants of the mail order customer
- trade secrets of successful pack design
- using customer data to drive your creative
- using the catalogue format to best advantage
- what customers look for when they visit your site
- what promotions to use to what effect
- what the customer looks for in a catalogue
- what’s working on the web and what’s not
- where to put what in your catalogue
- who to mail what and when
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